Introduction
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The cultural and creative sectors play an important role in improving local living conditions and the economy. Various initiatives are therefore being implemented by local authorities and private actors to promote the local economy and thus trade through culture and related activities. Cultural events have the potential to attract people and support local businesses and artists by increasing the turnover of the area in which they take place. This is a virtuous relationship that benefits both local culture, its components and actors, but also local development.
Task
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In this activity you will learn how to plan a cultural event that also aims to support local businesses. The main objective is to create a pop-up art gallery in collaboration with local artists and businesses in order to increase the attractiveness of the local economy and promote local culture.
In this exercise you will :
- Learn how to help boost the local community economy through art and culture
- Learn how to promote local culture and artists
